Hi, I’m Kammy Xue

8 years working experience, an advertising copywriter, content manager, strategic marketing communication specialist, YouTuber & conceptual creative.  

Jul. 2019 - Present

Chinese Copywriter

Publicis Singapore

  • Create, write and conceptualize ATL and digital contents on multiple channels for travel, hospitality and government clients.

  • Strategic thinking and actively participate in ensuring the integrity of the project strategy is maintained throughout the creative process.

  • Understand different audience and good at writing in multiple voices and styles.

  • Effective time management in handling and prioritize multiple projects regardless of the inevitable changing scope, timelines, goals, deliverable, etc.

  • Collaborate and work closely and effectively with art directors, designers and production.


BA I Shaoguan University

Date (Sep. 2006 – Jun. 2010)

MA I Nanyang Technological University

Date (Aug. 2015 – Jul. 2016)




Content Management

Creative Concept

Strategic Communication


Get in touch with me so we can collaborate on your next project!

kammysit@gmail.com, +65 86980586